HEIM - July 2019
Company Name: Heineken Malaysia Bhd Symbol: HEIM Code: 3255 Heineken Malaysia Bhd is another leading alcohol brewer in Malaysia. The company involves in the brewing, manufacturing, packaging, marketing and delivering of beverages, mainly alcoholic. The company’s portfolio consists of the company’s flagship brands including Heineken, Tiger, and Guinness, and other key products such as Strongbow, Apple Fox, Anchor, Anglia Shandy, Malta, and others. The company was formerly recognized as Guinness Anchor Berhad and the company’s name was reformed as ‘Heineken Malaysia Berhad’ officially on April 2016, ultimately owned by Heineken NV (one of the global famous organisation of international brewer that based in the Netherlands). The company is continuously innovate to growth its market share. We observed that the cider market could raise in demand due to the growth of demand for gluten-free drinks and preference for low alcohol beverage. Apple Fox was launched by the com